Tide & Ink was born from a deep passion for writing and an understanding of the unique challenges small businesses face when it comes to marketing and promotion.

Based in beautiful Cornwall, we draw inspiration from the coast to create content that flows, connects and captivates.

Whether you're a local business or a brand looking to expand your reach, we’re here to bridge the gap between your vision and your audience with expertly crafted content.

From Classroom to Coastline: The Journey That Inspired Tide & Ink

I have always been fond of words. In fact, from a very young age, I found myself drawn to the wonders of language, which, of course, is a polite way of saying that I was a bit of a nerd. My fascination with writing began in school, where two marvellous human beings—Mr H and Mr J—turned the rather mundane act of putting pen to paper into something extraordinary.

They weren’t just teachers, they were literary wizards. Heroes, really.

I adored them both and if I’m honest, the idea of following in their footsteps and becoming a teacher seemed inevitable. So, off I went to university, studying English (naturally). It was all going to be part of a grand plan.

Teacher by day, storyteller by night. But, as it turns out, life had other ideas, as it so often does.

At some point, perhaps in a moment of mild insanity or pure inspiration (I’m still undecided), I started a small business in Cornwall offering fishing experiences. Yes, me—a writing enthusiast—now running a venture that required me to navigate both the waters and the complexities of small business management. But Cornwall has that effect on people. When you live near the coast, with its ever-changing tides and abundance of fish, you start to think, “I could definitely teach people how to fish.”

As a qualified angling coach, I knew the fishing part inside out, but running a business? Well, that was a whole other kettle of, well, fish. I soon realised I needed to master marketing, fast. Luckily, the writing side of creating web content, blog posts, and social media updates—was second nature to me. While others struggled to express their brand’s voice, I found that words were my secret weapon, helping me connect with customers and reel them in (pun very much intended). It made the whole process a little easier and soon, I started wondering: could I do this for other businesses too?

While I was busy teaching people to fish, I also kept freelancing. Writing editorials for magazines, websites and helping other small businesses with their content. From crafting lively blogs to writing social media posts that got people talking, I realised there was a real need for what I could offer. So many business owners had incredible ideas but lacked the time or the skills to communicate them in a way that truly resonated. And that’s when it hit me—why not create something that could be the helping hand they needed?

That’s how Tide & Ink came to life.

I wanted to offer more than just freelance writing. Tide & Ink is an agency designed to make the lives of small business owners a little easier by taking the content off their plates. Just like the tides shape Cornwall’s rugged coast, we shape your business’s voice with words that engage, inspire and drive results.

Based here in Cornwall, a place where the sea constantly inspires and refreshes creativity, we’re here to help your business grow through the power of storytelling. I’ve been where you are. I’ve run a small business, balanced the demands of marketing and operations and know how crucial it is to have content that connects with your audience.

At Tide & Ink, we’ll handle the writing for you—whether it’s compelling website copy, engaging blogs, or social media content that hooks your audience. Let us do the hard work so you can focus on what you do best.

And yes, I promise not to make you go fishing—unless, of course, that’s your thing.