Why Terry the Tortoise Wins in Business

In the world of business, Terry the Tortoise is the real winner. While others race ahead, seeking instant results, Terry takes his time, staying consistent and focused. It’s not about quick wins—it's about the long game. Businesses that succeed aren’t the ones who quit after a few bumps; they’re the ones who keep going, even when the finish line seems far away. Success isn’t instant; it’s earned by persistence and patience, just like Terry’s steady march to the top.

Your website is your digital shopfront – the first thing potential customers see when they find you online. If it’s slow, outdated, or hard to navigate, you’re losing business before they’ve even stepped through the virtual door. At Tide & Ink, we build stunning, user-friendly websites that work as hard as you do. Whether you’re a small business in Cornwall or beyond, a great website can transform your online presence. Ready to make waves? Let’s get your website working for you.

Running a business in Cornwall is an adventure—one filled with stunning coastal backdrops, a thriving community, and the challenges of seasonal highs and lows. From the power of the 'Cornwall brand' to the reality of winter slumps, this blog explores the ups and downs of making a living in the Duchy—and how to build a business that thrives all year round.

If your content’s as disappointing as a soggy pasty, this blog’s for you. We’re diving into how to fix your content marketing while somehow also talking about pasties. You’ll be hungry for both ideas and pastries after reading this.

Creating social media posts is like crafting the perfect pizza: balance, creativity, and a little bit of spice make all the difference. Discover how to serve up content that satisfies your audience’s cravings.

The New Year is the perfect time to give your website a fresh start! Whether it’s updating your content, modernising your design, or boosting your SEO, small tweaks can make a huge impact.

Dive into our 5 simple steps to refresh your website for 2025 and set your business up for success.

Are you guilty of overusing 'very' in your writing? You’re not alone. But here’s the thing — it’s a sneaky little space-waster that waters down your message. In this blog, we reveal why 'very' is the ultimate writing villain and how ditching it can make your words hit harder, sound sharper, and leave a lasting impact.

Creating a website that stands out for your small business doesn't have to be hard.

Whether you're just launching or revamping your site, these 5 simple steps will make your site unforgettable and keep your customers coming back for more.

1. First Impressions Matter: Make sure your homepage is clean, inviting, and on-brand.

2. Easy Navigation: No one likes getting lost—keep menus clear and content easy to find.

3. Mobile-Friendly: With more than half of web traffic coming from phones, make sure your site works seamlessly on all devices.

4. Speed is King: A slow website is a dealbreaker. Compress images and minimize unnecessary plugins to keep things running smoothly.

5. Clear CTAs: Tell your visitors what to do next with easy-to-find, bold calls to action.

Is your website ready to make a memorable impact? Let’s turn it from “meh” to magnificent. Reach out to Tide & Ink for a refresh!

As a small business owner in Cornwall, you’re part of a unique, vibrant community—but standing out can feel like paddling upstream in a storm. The solution? A strong digital presence tailored to your local audience. From mastering local SEO to sharing your story on social media and connecting with your community, we’ve got the strategies to make your business thrive. Let’s turn your hidden gem into a must-visit destination—online and off!

There it was—wedged between the orange juice and a forgotten jar of something alarmingly furry—the cucumber. A vegetable so relentlessly mediocre it makes beige look exotic. But hold your cynicism, the cucumber has secrets, drama and (dare I say) star quality.

You just need to look a little closer.

Because let me tell you: cucumbers aren't just for sandwiches. They're survivors, storytellers and possibly the underdog we’ve all been overlooking.

Your website isn’t just an online presence—it’s your business’s first impression, digital handshake, and 24/7 storefront. It builds trust, attracts the right customers and drives your growth forward. In today’s digital-first world, can you afford not to have one?

An outdated website isn’t just an eyesore—it’s a missed opportunity. If your site isn’t mobile-friendly, slow to load, or hard to navigate, it’s time for a change. A website makeover isn’t just about aesthetics—it’s about turning your website into a powerful tool for growth and customer engagement. Here’s why your website may need an upgrade and how to make it work harder for you.

Like many families in the ‘80s, our trips to Flambards were grand affairs. We’d gather up the lot—mum, dad, nan, grandad, aunts, uncles, cousins, you name it—and pile into a convoy of slightly too-small cars, ready for a full day of adventure.

Packed lunches, questionable egg sandwiches, and flasks of tea in hand, we’d set off to Helston, Cornwall, eager to lose ourselves in this peculiar mix of Victorian nostalgia and thrill-seeking chaos. Now, with Flambards set to close, I can’t help but feel like a slice of my own history is vanishing.

Let’s face it, having an outdated site is like handing out business cards with Comic Sans font: it might have seemed like a good idea in 2005, but these days, it’s a bit tragic. (If this is you, please see me after class).

Your website should reflect your business at its best, showing off your brand’s style and values in a way that makes visitors feel right at home. But what if your current website is tired and your time (or budget) is limited?

The beauty of blogging is its inherent versatility. You can take the most banal of subjects, be it the art of sock pairing or the mysteries of leftover takeaways and spin it into a piece of content that serves multiple purposes for your business. By enhancing your online visibility, establishing authority and engaging your audience, blogging can become a delightful asset in your marketing toolkit.

This isn’t your standard, run-of-the-mill pizza joint. Becky and Lee, the minds behind Circe’s, have crafted a menu that brings together the best of both worlds – indulgence and health. We're talking about pizzas that pack a punch of flavour, with locally-sourced ingredients and a focus on mindful eating. These beauties are designed to satisfy your cravings without the guilt.

Imagine your brand could speak – what would it say? More importantly, how would it say it? In a world brimming with digital noise and marketing chatter, finding your brand’s voice is like discovering a secret superpower.

Today we are talking about the perfectionist. We’ve all encountered them, those delightful individuals who, in a past life, were probably responsible for ensuring the punctuation on Shakespeare’s manuscripts was flawless.

The truth is, social media is no longer a mere accessory for small businesses; it is the lifeblood of modern marketing.