Client: OpalNest Ltd

A new, forward-thinking cleaning company providing domestic, commercial, and specialist cleaning services across Cornwall and Devon. Taking over from a liquidated cleaning business, OpalNest aims to build trust, reliability, and excellence in the industry from day one.

Services:

Full Website Design & Development, SEO Copywriting, Brand Messaging

Industry:

Cleaning Services (Domestic, Commercial & Specialist Cleans)

The Brief:

OpalNest Ltd needed a clean, functional, and Google-friendly website that would set them apart from the competition. As a brand-new start-up stepping in after a liquidated cleaning business, they wanted to project professionalism, trust, and reliability. The site had to clearly communicate their range of services, highlight their unique approach to client care, and ensure they ranked on Google for key search terms like "domestic cleaning Cornwall" and "extreme cleaning Devon."

Our Approach:

1. Designed with Clarity & Simplicity in Mind
   We crafted a clean, minimalist website that reflects OpalNest’s values of precision, professionalism, and care. The layout is intuitive, ensuring users can easily navigate the site and find the service they need in just a few clicks.

2. SEO-Rich Copy for Visibility
   Every page was optimised for search engines, using strategic keywords like "Cornwall cleaning services," "extreme cleaning Devon," and "domestic cleaning Cornwall." By weaving in location-based SEO, we ensured OpalNest had a strong foundation to climb Google’s rankings and attract local customers.

3. Showcased a Comprehensive Range of Services
   From Domestic Cleaning to Commercial and even Specialist Extreme Cleans, each service page was given clear, benefits-driven copy. We highlighted key selling points like "attention to detail" and "empathy in extreme cleans" to differentiate OpalNest’s services from the typical cleaning company.

4. Built Trust Through Visual & Written Storytelling
   Given OpalNest’s position as a new business, trust was paramount. We emphasised professionalism, reliability, and care throughout the site’s messaging. Clear calls-to-action ("Book Your Clean Today") and service guarantees helped reinforce confidence.

5. Mobile-First, Fully Responsive Design
   Knowing that potential clients would be searching from phones and tablets, the website was designed to be fully responsive, delivering a seamless experience on all devices.

Outcome:

• Polished, Professional Website: A modern, clean design that reflects OpalNest’s professionalism and attention to detail.

• SEO Optimisation for Local Visibility: Targeted keywords were implemented sitewide to help OpalNest appear for "domestic cleaning Cornwall" and "specialist cleaning Devon" search queries.

• User-Friendly Navigation: Simple, clear navigation guides users from the homepage to the key service areas with minimal effort.

• Trust-Building Messaging: Clear calls-to-action, benefit-led service descriptions, and trust signals (like experience and locality) were built into every page.

Have a look at the OpalNest website here.

Client Feedback:
"We’re absolutely thrilled with the website Tide & Ink created for us. It’s clean, modern, and perfectly reflects the heart of our business. From the thoughtful messaging to the way it’s optimised for Google, we’ve already seen an increase in local inquiries. The care and attention to detail throughout the process have been second to none."
— OpalNest Team