Project 2: Family Fishing Days in Cornwall – Connecting with Nature, Learning, and Wellness with Tight Lines
Client: Tight Lines – A Cornwall-based non-profit Community Interest Company dedicated to supporting mental health through the therapeutic power of sea angling. Their goal is to help individuals with mental health struggles such as PTSD, anxiety, stress and depression by offering sea angling workshops and building a supportive community.
Services: Blog Writing & Storytelling
Industry: Mental Health & Community Wellbeing
The Brief: Tight Lines wanted a blog to promote their family-friendly fishing sessions, highlighting both the fun and therapeutic benefits of fishing. The blog needed to reflect their mission of using sea angling as a way to support mental health and wellbeing, while also showcasing Cornwall’s stunning natural environment and accessible fishing opportunities.
Our Approach:
Presented Tight Lines as the perfect opportunity for families to enjoy quality time together, learning a new skill in a relaxing and beautiful setting.
Highlighted the mental health benefits of fishing, with an emphasis on mindfulness and relaxation and how it aids in stress reduction and boosting mental wellbeing.
Focused on the inclusivity of the sessions, ensuring that fishing was accessible for families with all levels of experience.
Emphasised Cornwall's unique appeal as a fishing destination and the natural beauty that participants would experience during their sessions.
Included essential details about the services offered, session locations, pricing and what participants could expect.
Outcome:
An engaging, SEO-rich blog post of approximately 800 words, optimised for keywords such as “family fishing Cornwall,” “mental health support Cornwall,” and “fishing for wellbeing.”
A tone that reflected the warmth and community spirit of Tight Lines, while appealing to both families and individuals interested in mental health support.
Client Feedback: "The blog you created for us at Tight Lines captured the essence of what we're trying to achieve perfectly. Not only did you help convey the calming, therapeutic benefits of fishing, but you also helped us reach families who may not have considered fishing before as an activity for mental health. The blog has really helped in driving engagement for our community sessions. Thank you for the excellent work!"
– Tight Lines Team
