Project 3: Magical Art & Enchanting Blogs
Client: Alchemy Tiles
Services: Website Copywriting, Blog Writing, SEO, Image Optimisation
Industry: Bespoke Interiors, Handmade Tiles, Artisan Craftsmanship
The Brief:
Alchemy Tiles, led by the talented Mel Chambers, sought SEO-rich content to highlight the craftsmanship and artistry behind their handmade tiles. Mel wanted a blog that would elevate her brand, showcase her award-winning 13th-century inlay techniques, and connect with clients seeking bespoke interiors, such as custom kitchen backsplashes. The goal was to improve SEO, engage readers and reflect Mel’s artistic passion.
Our Approach:
Tide & Ink crafted a blog that wove together the history and artistry of Alchemy Tiles, bringing the unique beauty of Mel’s hand-carved creations to life. Focusing on her one-of-a-kind tiles and their timeless design, we highlighted their bespoke nature and Mel’s personal touch.
Optimising the blog with relevant SEO keywords, image descriptions and meta tags, we ensured it would resonate both with search engines and readers. The tone was friendly, with a dash of Cornish charm, reflecting Mel’s passion and connecting with her audience on a personal level.
Outcome:
The blog drove a 30% increase in organic traffic within the first month, significantly boosting search engine visibility.
Alchemy Tiles’ site saw improved engagement, with the average time spent on the page increasing by 20%.
Social media posts tied to the blog garnered more shares, expanding Mel’s reach and visibility to potential clients UK-wide.
Client Feedback:
“Tide & Ink beautifully captured the essence of Alchemy Tiles. The blog not only reflected the passion behind my work, but it also improved my website’s visibility. I’ve had more inquiries and compliments on the personal touch the blog provided!” — Mel Chambers, Alchemy Tiles
